De Luca, LuigiM., Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810.
33 key publications
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de Amundson, A., Peloza, J. and Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food Journal of Marketing Research, 58(5):870--887. -
van Ewijk, B.J., Stubbe, A., Gijsbrechts, E. and Dekimpe, M. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2):271--289. -
Stremersch, S., Winer, R. and Almeida Camacho, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :. -
Baltussen, G., Da, Z., Lammers, S. and Martens, M. (2021). Hedging Demand and Market Intraday Momentum Journal of Financial Economics, :. -
Andonov, A., Kräussl, R. and Rauh, J. (2021). Institutional Investors and Infrastructure Investing Review of Financial Studies, 34(8):3880--3934. -
Pachidi, S., Berends, H., Faraj, S. and Huysman, M. (2021). Make way for the algorithms: Symbolic actions and change in a regime of knowing Organization Science, 32(1):18--41. -
Dorotic, M., Fok, D., Verhoef, PeterC. and Bijmolt, TammoH.A. (2021). Synergistic and cannibalization effects in a partnership loyalty program Journal of the Academy of Marketing Science, 49(5):1021--1042. -
Georgallis, P., Albino-Pimentel, J. and Kondratenko, N. (2021). Jurisdiction shopping and foreign location choice: The role of market and nonmarket experience in the European solar energy industry Journal of International Business Studies, 52:853--877. -
Bernritter, StefanF., Ketelaar, PaulE. and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702. -
Ben-David, I. and Bos, M. (2021). Impulsive Consumption and Financial Well-Being: Evidence from an Increase in the Availability of Alcohol Review of Financial Studies, 34(5):2608--2647. -
Gryglewicz, S., Mayer, M. and Morellec, E. (2021). Optimal financing with tokens Journal of Financial Economics, 142(3):1038--1067. -
Lim, S., Donkers, B., van Dijl, P. and Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions Journal of the Academy of Marketing Science, 49(4):723--742.