24 key publications

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  Özalp, H., Eggers, J. and Malerba, F. (2023). Hitting Reset: Industry Evolution, Generational Technology Cycles, and the Dynamic Value of Firm Experience Strategic Management Journal, 44(5):1292--1327.

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  Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.

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  Miric, M., Özalp, H. and Yilmaz, E. (2023). Trade-offs to using standardized tools: Innovation enablers or creativity constraints? Strategic Management Journal, 44(4):909--942.

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  Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.