Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
31 key publications
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Buser, T. and Yuan, H. (2023). Public Speaking Aversion Management Science, 69(5):2746--2760. -
Zhang, X. and Zhang, X. (2023). Optimal model averaging based on forward-validation Journal of Econometrics, 237(2). -
Weitzel, U. and Kirchler, M. (2023). The Banker's oath and financial advice Journal of Banking and Finance, 148(March):1--14.
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Herhausen, D., Grewal, L., Cummings, .H., Roggeveen, AnneL., Ordenes, .V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231. -
Özalp, H., Eggers, J. and Malerba, F. (2023). Hitting Reset: Industry Evolution, Generational Technology Cycles, and the Dynamic Value of Firm Experience Strategic Management Journal, 44(5):1292--1327. -
Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65. -
Miric, M., Özalp, H. and Yilmaz, E. (2023). Trade-offs to using standardized tools: Innovation enablers or creativity constraints? Strategic Management Journal, 44(4):909--942. -
Gorgi, P. and Koopman, S.J. (2023). Beta observation-driven models with exogenous regressors: A joint analysis of realized correlation and leverage effects Journal of Econometrics, 237(2):1--21. -
Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718. -
van Lin, A., Aydinli, A., Bertini, M., Van Herpen, E. and Von Schuckmann, J. (2023). Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste Journal of Consumer Research, 50(4):663--682.