6 key publications

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  Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.

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  Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.

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  Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.

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  Hariharan, \.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, 41(3):567--588.

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  Herhausen, D., Grewal, L., Cummings, \.H., Roggeveen, \AnneL.\, Ordenes, \.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231.

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  \van Lin\, A., Aydinli, A., Bertini, M., \Van Herpen\, E. and \Von Schuckmann\, J. (2023). Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste Journal of Consumer Research, 50(4):663--682.