Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.
24 key publications
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Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
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Gryglewicz, S. and Kolb, A. (2023). Strategic Pricing in Volatile Markets Operations Research, :.
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Sorrenti, G., Zölitz, U., Ribeaud, D. and Eisner, M. (2023). The Causal Impact of Socio-Emotional Skills Training on Educational Success Review of Economic Studies, :.