Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
25 key publications
filtered by:
-
-
Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, AnneL., Ordenes, F.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231. -
Daniel, K., Klos, A. and Rottke, S. (2023). The Dynamics of Disagreement Review of Financial Studies, 36(6):2431--2467. -
Özalp, H., Eggers, J. and Malerba, F. (2023). Hitting Reset: Industry Evolution, Generational Technology Cycles, and the Dynamic Value of Firm Experience Strategic Management Journal, 44(5):1292--1327. -
Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.