Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2024). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, 88(1):15--30.
3 key publications
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Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17.
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Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.