Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.
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Gregori, M., \de Jong\, M. and Pieters, R. (2024). Proven and New Survey Techniques to Obtain Sensitive Information from Consumers Journal of Marketing Research, :. -
Flory, \JeffreyA.\, Leibbrandt, A., Rott, C. and Stoddard, O. (2024). Leader Signals and “Growth Mindset”: A Natural Field Experiment in Attracting Minorities to High-Profile Positions Management Science, 70(8):4953--4973. -
Boe-Lillegraven, S., Georgallis, P. and Kolk, A. (2024). Sea change? Sensemaking, Firm Reactions, and Community Resilience Following Climate Disasters Journal of Management Studies, 61(7):3021--3051. -
Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.