7 key publications

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  Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17.

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  Stremersch, S., Cabooter, E., Guitart, \IvanA.\ and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53:29--51.

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  Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. (2024). Revenue Generation through Influencer Marketing Journal of Marketing, 88(4):40--63.

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  Bellet, \ClémentS.\, \De Neve\, \.E. and Ward, G. (2024). Does Employee Happiness Have an Impact on Productivity? Management Science, 70(3):1656--1679.

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  Bellet, \ClementS.\, Dubois, D. and Godart, F. (2024). Do Consumers Respond to Social Movements?: Evidence from Gender-Stereotypical Purchases After \#MeToo Management Science, 71(6):4915--4941.

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  Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.

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  Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.