25 key publications

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  Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.

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  Gregori, M., de Jong, M. and Pieters, R. (2024). Proven and New Survey Techniques to Obtain Sensitive Information from Consumers Journal of Marketing Research, :.

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  Flory, JeffreyA., Leibbrandt, A., Rott, C. and Stoddard, O. (2024). Leader Signals and “Growth Mindset”: A Natural Field Experiment in Attracting Minorities to High-Profile Positions Management Science, 70(8):4953--4973.

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  Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2024). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, 88(1):15--30.

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  Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.