Keller, K. and Guyt, J. (2026). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, 90(3):59--80.
5 key publications
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Landsman, V. and Stremersch, S. (2026). The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry Journal of Marketing Research, 63(2):298--321. -
Bayerl, A., Schoenmueller, V., Goldenberg, J. and Stahl, F. (2026). The Weekend Effect in Online Reviews Journal of Marketing Research, 63(2):211--233. -
Korkames, J., Stanley, T. and Stremersch, S. (2026). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, 43(1):131--151. -
Farace, S., Ordenes, .V., Herhausen, D., Grewal, D. and Ruyter, .D. (2026). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, 90(1):132--151.