New Research Fellow: Michiel Van Crombrugge
Michiel Van Crombrugge is Associate Professor of Market Insights and Innovation at the Erasmus School of Economics at Erasmus University Rotterdam.
His research lies at the intersection of marketing, innovation, and economics. He focuses on strategic marketing issues surrounding new business models in multichannel retail and platform markets.
His research has been published in leading business journal such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, and Harvard Business Review.
He earned a PhD in Business Economics from KU Leuven, Belgium. At the Erasmus School of Economics, Michiel teaches courses on analytics and data visualization, and empirical marketing.