Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117.
Dennis Herhausen
University
Vrije Universiteit Amsterdam
E-mail
Research field
Marketing
Website
Biography
Dennis Herhausen (Ph.D. 2011, University of St.Gallen) is an Associate Professor of Marketing at Vrije Universiteit Amsterdam. Prior to this, he held positions as Associate Professor of Marketing at KEDGE Business School, Visiting Professor at the St.Gallen Institute of Management in Asia, Assistant Professor of Marketing at the University of St.Gallen, and Visiting Academic at Cardiff University.
Recent Prestigious Rewards:
AMA Summer Academic Conference Best in Track Paper, 2024
Runner-up for the 2023 AMA/Marketing Science Institute/H. Paul Root Award, 2024
Runner-up (2nd place) of the 2022 SERVSIG Best Services Article Award, 2023
Winner of the 2021 CBSIG Consumer Research in Practice Award, 2021
Winner of the 2021 Retail & Pricing SIG's Best Paper Award, 2021
Winner of the 2021 SERVSIG Best Services Article Award, 2021
Keywords and Research Interests:
Digital communication, customer journeys and experiences, digital capabilities, social media management.
Key publications
Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, AnneL., Ordenes, F.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231.
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., De Ruyter, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161.
De Luca, LuigiM., Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810.
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P. and Schoegel, M. (2020). Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality Journal of Marketing Research, 57(5):917--936.
Publications
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117.
Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, AnneL., Ordenes, F.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231.
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., De Ruyter, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161.
De Luca, LuigiM., Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810.
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P. and Schoegel, M. (2020). Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality Journal of Marketing Research, 57(5):917--936.
Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. and Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities Journal of Marketing, 83(3):1--21.