Dennis Herhausen (Ph.D. 2011, University of St.Gallen) is an Associate Professor of Marketing at Vrije Universiteit Amsterdam. Prior to this, he held positions as Associate Professor of Marketing at KEDGE Business School, Visiting Professor at the St.Gallen Institute of Management in Asia, Assistant Professor of Marketing at the University of St.Gallen, and Visiting Academic at Cardiff University.


Recent Prestigious Rewards:
AMA Summer Academic Conference Best in Track Paper, 2024
Runner-up for the 2023 AMA/Marketing Science Institute/H. Paul Root Award, 2024
Runner-up (2nd place) of the 2022 SERVSIG Best Services Article Award, 2023
Winner of the 2021 CBSIG Consumer Research in Practice Award, 2021
Winner of the 2021 Retail & Pricing SIG's Best Paper Award, 2021
Winner of the 2021 SERVSIG Best Services Article Award, 2021

Keywords and Research Interests:
Digital communication, customer journeys and experiences, digital capabilities, social media management.