Joris Demmers
University
University of Amsterdam
E-mail
Research field
Marketing
Interests
Consumer Behavior, Innovation, Marketing, Internet and New Media, Machine Learning
Website
Biography
Joris Demmers is Associate Professor of Marketing at the University of Amsterdam. His research examines how emerging technologies, particularly AI and digital platforms, shape consumer decision-making and societal outcomes. His current work addresses AI-assisted decision-making, privacy, and sustainable consumption. He combines behavioral experiments with computational and data-driven methods to understand when technology supports or undermines individual, business, and collective outcomes.