David de Jong is an Assistant Professor of Digital Marketing in the Marketing Section at the University of Amsterdam. Prior to joining the University of Amsterdam, he completed his PhD in Marketing at Vrije Universiteit Amsterdam.

His research lies at the intersection of marketing strategy, digital technologies, and retailing, with a particular emphasis on leveraging large-scale, unstructured data to generate new theoretical insights and inform managerial decision-making. His work explores how digital technologies and online environments shape consumer behavior and firm performance. He combines empirical research methods, including field experiments, with computational techniques such as machine learning, natural language processing, and computer vision to address theoretically relevant and managerially meaningful research questions.
His work has been presented at numerous academic conferences and published in leading journals, including the Journal of Marketing, Journal of Retailing, Journal of Business Research, and The Leadership Quarterly.