van Witteloostuijn, A. (1993). Multimarket competition and business strategy Review of Industrial Organization, 8(1):83--99.
-
Affiliated author
-
Publication year1993
-
JournalReview of Industrial Organization
Multimarket competition abounds in the real world. Globalization of competition (triad rivalry) and economic integration of communities (European integration) contribute to the intensification of multimarket competition. The fact that firms meet in many markets has implications for rivalry. This paper introduces five key elements of multimarket competition and illustrates their working and influence by applying game-theoretic reasoning. By way of illustration the case of the artificial sweetening industry is discussed.