van Witteloostuijn, A. and van Wegberg, M. (1992). Multimarket competition. Theory and evidence Journal of Economic Behavior and Organization, 18(2):273--282.

Affiliated author

Arjen van Witteloostuijn
Publication year

1992

Journal

Journal of Economic Behavior and Organization

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The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.