• Graduate Program
    • Why study Business Data Science?
    • Research Master
    • Admissions
    • Facilities
    • Browse our Courses
    • PhD Vacancies
  • Research
  • Browse our Courses
  • Events
    • Events Calendar
    • Events archive
    • Tinbergen Institute Lectures
    • Summer School
      • Deep Learning
      • Economics of Blockchain and Digital Currencies
      • Foundations of Machine Learning with Applications in Python
      • Marketing Research with Purpose
      • Modern Toolbox for Spatial and Functional Data
      • Sustainable Finance
      • Tuition Fees and Payment
      • Tinbergen Institute Summer School Program
    • Annual Tinbergen Institute Conference archive
  • Summer School
  • News
  • Alumni

Bode, B., Koerts, J. and Thurik, R. (1988). On the measurement of retail marketing mix effects in the presence of different economic regimes International Journal of Research in Marketing, 5(2):107--123.

  • Affiliated author
  • Publication year
    1988
  • Journal
    International Journal of Research in Marketing