van Everdingen, Y., Aghina, W. and Fok, D. (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22(3):293--308.
-
Affiliated authorsYvonne van Everdingen, Dennis Fok
-
Publication year2005
-
JournalInternational Journal of Research in Marketing