Gallice, A. and Sorrenti, G. (2022). Curious About the Price? Consumers' Behaviour in Price Reveal Auctions Applied Economics Letters, 29(9):831--834.
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Affiliated authorGiuseppe Sorrenti
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Publication year2022
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JournalApplied Economics Letters
We exploit some specific features of a peculiar online selling mechanism, the so-called price reveal auctions, to empirically investigate how consumers{\textquoteright} behaviour changes in response to an item{\textquoteright}s {\textquoteleft}social attributes.{\textquoteright} We document a significant effect of the item{\textquoteright}s brand and portability in influencing consumers{\textquoteright} willingness to pay. We show that, although both characteristics have some explanatory power when considered in isolation, it is their interaction that really matters.