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Home | Events | Workshop on Conjoint Analysis

Workshop on Conjoint Analysis

  • Location
    Vrije Universiteit Amsterdam, room HG-10A20(57/18T)
  • Date and time

    September 28, 2021
    09:00 - 17:00

Program (as of August 17, 2021)
9:00-17:00 Welcome | Full-day Workshop with Professor Thomas Otter (Goethe University Frankfurt, Germany) on Conjoint Analysis
The event will be offered offline at Vrije Universiteit Amsterdam and we will close the day with drinks.

Want to participate?

Participation is open to students and faculty. If you are not yet on the mailing list or are external, please send an email to seminar@businessdatascience.nl.


Thomas Otter is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. He currently serves as vice dean of research for the Faculty of Economics and Business at Goethe University, VP membership & communication for EMAC, co-editor for Quantitative Marketing and Economics, area editor for International Journal of Research in Marketing, and as member of the editorial review boards of Marketing Science and Transfer - Werbeforschung und Praxis.

A detailed CV can be found on his website.