Key Drivers of Contractors’ Mobility in the Gig Economy: A Regional Analysis

The present study conducts an in-depth investigation into the multifaceted dynamics governing migration patterns within the gig economy. Through a detailed examination of various factors, including job-related features, contractor characteristics, and demographic information, the thesis elucidates the intricate decision-making processes that influence the migration of contractors on a gig economy platform. Utilizing panel data analysis from diverse perspectives of migration, significant correlations were discerned between these factors and contractors’ decisions to pursue opportunities either within or outside their local regions. The findings reveal that a higher supply of jobs and higher payments in the local region discourage contractors from migrating out, while in destination regions, these same variables serve to attract contractors as an inflow, reflecting a consistent pattern where increased job opportunities and payments influence migration decisions both within and outside local regions. Conversely, an increased number of contractors in a region, indicating higher competition, scheduling inflexibility, and more stringent cancellation terms, were found to accelerate outflow migration or deter external contractors from moving in. Furthermore, characteristics of contractors, such as higher mobility for non-native contractors and a lower rate of migration outflow for experienced ones, were shown to be significantly effective in influencing migration levels. The insights collected from this research bring significant implications for stakeholders within the gig economy, providing valuable guidance for devising strategies that promote balanced growth while accommodating the varied needs of contractors. Consequently, this study not only enhances our understanding of the social, economic, individual, and regional factors influencing migration within the gig economy but also lays essential groundwork for informed policymaking and practice.