BDS Research Camp

Speakers

Michiel van Crombrugge (Erasmus University Rotterdam), Jiska Eelen (Vrije Universiteit Amsterdam), Jonne Guyt (University of Amsterdam), Vamsi Kanuri (University of Notre Dame, United States), Simone Wies (Goethe University, Germany)
Field

Marketing

Location

Tinbergen Institute Amsterdam, room 1.01
Amsterdam
Date and time

September 19, 2024
08:30 - 17:00

We are happy to invite you to the Business Data Science (BDS) Marketing Research Camp (Tinbergen Institute), which will take place on Thursday, September 19, 2024 from 8:30am to 5:00pm. The Marketing Research Camp forms part of the elective Marketing Science course (part of the Research Master Business Data Science and also open to PhD students and external participants)

Please find program as pdf here.

Program

08:30-09:00	Coffee & Registration
09:00-09:15	Opening words
09:15-10:15	Prof. Vamsi Kanuri (University of Notre Dame)
	“Mitigating Churn After Online Financial Fraud: The Value of Blame Attribution During Service Recovery”
10:15-10:30	Coffee break
10:30-11:30	Prof. Michiel van Crombrugge (Erasmus School of Economics)
	“Changed Market Dynamics in Platform Markets””
11:30-11:45	Coffee break
11:45-12:45	Prof. Jonne Guyt (University of Amsterdam)
	“Retiring The Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior”
12:45-13:45	Lunch
13:45-14:45	Prof. Jiska Eelen (Vrije Universiteit Amsterdam)
	“One Size Does Not Fit All: Optimizing Size-Inclusive Model Photography Mitigates Fit Risk in Online Fashion Retailing”
14:45-15:00	Coffee break
15:00-16:00	Prof. Simone Wies (Goethe University)
	“Innovation Flops: Heeding the Lessons of Failure”
16:00-17:00	Closing & Drinks