Designing Human–AI Collaboration at Scale: From Abductive Design Theorizing to Trustworthy Conversational Agents in Finance
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SeriesABRI Seminar (Vrije Universiteit)
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SpeakersTimo Strohmann (University of Münster, Germany)
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FieldStrategy and Entrepreneurship and Innovation
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LocationVrije Universiteit Amsterdam, De Boelelaan 1105, HG 14A37
Amsterdam -
Date and time
November 18, 2025
12:00 - 13:00
Organised by ABRI and KIN Center for Digital Innovation. View the seminar page for more information and registration.
Abstract
As AI systems increasingly participate in decision-making and customer interaction, organizations face a critical challenge: how can we design human–AI collaboration that is trustworthy, meaningful, and effective? Information systems research and particularly design science has made major contributions by creating innovative, context-specific digital systems. Yet our field still struggles to accumulate this knowledge into generalizable and reusable design theory. In this talk, I present abductive design theorizing, a structured approach for synthesizing diverse design knowledge into coherent, actionable theory. This approach addresses one of the most pressing methodological challenges in design science research: moving from isolated artifact contributions toward integrated and scalable design knowledge. To illustrate this, I will share insights from an ongoing research project at the Flow Factory, a joint innovation lab of the University of Münster (ERCIS) and the Sparkassen-Finanzgruppe. In collaboration with multiple financial institutions, we aim to develop a unified design theory for trustworthy conversational agents across text, voice, and embodied modalities. The goal is to prepare AI systems to scale in a real-world financial ecosystem serving more than 50 million customers.