“Logging Off”: On Consumer Disadoption in Online Grocery Shopping
Katrijn Gielens (UNC Kenan-Flagler Business School, United States)
- BDS Marketing Seminars
Katrijn Gielens (UNC Kenan-Flagler Business School, United States)
Dennis Herhausen (Vrije Universiteit Amsterdam) and Koen Pauwels (Northeastern University, United States)
Oded Netzer (Columbia University, United States)
Stefano Puntoni (Erasmus University Rotterdam)