25 key publications

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  Steenkamp, J., de Jong, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.

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  Stremersch, S., Lehmann, D. and Dekimpe, M.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.

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  van Nierop, E., Bronnenberg, B., Paap, R., Franses, P.H. and Wedel, M. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data Journal of Marketing Research, 47(1):63--74.

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  Dittmann, I. (2010). Discussion of 'Are CEOs compensated for value destroying growth in earnings?' Review of Accounting Studies, 15(3):578--583.

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  Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.