Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
11 key publications
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Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.
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Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.
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Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367.
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Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.
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Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363.
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Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140.
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Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146.
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Roos, J. and Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies Management Science, 60(7):1617--1631.
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Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77.
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Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.