Kappe, E. and Stremersch, S. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.
28 key publications
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Terjesen, S., Hessels, J. and Li, \.(. (2016). Comparative International Entrepreneurship research: A review and research agenda Journal of Management, 42(1):299--344. -
Reeven, P. and Pennings, E. (2016). On the Relation between Multimarket Contact and Service Quality: Mutual Forbearance or Network Coordination? Strategic Management Journal, 37(10):2121--2134. -
Koudijs, P. and Voth, \.J. (2016). Leverage and beliefs: Personal experience and risk-taking in margin lending American Economic Review, 106(11):3367--3400. -
Deken, F., R. Carlile, P., Berends, J. and Lauche, K. (2016). Generating Novelty Through Interdependent Routines: A Process Model of Routine Work Organization Science, 27(3):659--677. -
Boon, C. and Biron, M. (2016). Temporal issues in person-organization fit, person-job fit, and turnover: The role of leader-member exchange Human Relations, 69(12):2177--2200. -
van der Wal, A.J., Van Horen, F. and Grinstein, A. (2016). The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags International Journal of Research in Marketing, 33(1):216--219. -
Bhaskarabhatla, A. (2016). The Moderating Role of Submarket Dynamics on the Product Customization–Firm Survival Relationship Organization Science, 27(4):1049--1064.