23 key publications

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  van Angeren, J., Vroom, G., McCann, B., Podoynitsyna, K. and Langerak, F. (2022). Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market Strategic Management Journal, 43(10):2066--2100.

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  Hoffman, DonnaL., Moreau, C.Page, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6.

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  Schwardmann, P., Tripodi, E. and van der Weele, J.J. (2022). Self-Persuasion: Evidence from Field Experiments at International Debating Competitions American Economic Review, 112(4):1118--1146.