Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.
25 key publications
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Agostinelli, F., Doepke, M., Sorrenti, G. and Zilibotti, F. (2023). It Takes a Village: The Economics of Parenting with Neighborhood and Peer Effects Journal of Political Economy, :. -
Buser, T. and Yuan, H. (2023). Public Speaking Aversion Management Science, 69(5):2746--2760. -
Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, AnneL., Ordenes, F.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231. -
Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.