Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.
25 key publications
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Benischke, M., Bhaskarabhatla, A. and Singh, R. (2024). The Effect of Incoming Board Interlocks With Public Firms on Private Firms’ Survival: Large-Scale Evidence From India Journal of Management, 50(5):1939--1971. -
Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :. -
Gregori, M., \de Jong\, M. and Pieters, R. (2024). Proven and New Survey Techniques to Obtain Sensitive Information from Consumers Journal of Marketing Research, :. -
Flory, JeffreyA., Leibbrandt, A., Rott, C. and Stoddard, O. (2024). Leader Signals and “Growth Mindset”: A Natural Field Experiment in Attracting Minorities to High-Profile Positions Management Science, 70(8):4953--4973.