\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, 53(5):1422--1446.
38 key publications
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Amin, J., \van Burg\, E. and Stam, W. (2025). In Search of a Soft Landing: How Premigration Work Attainments Influence Identity Transformation Processes of Refugee Entrepreneurs Organization Science, 36(3):1177--1201. -
Delios, A., Tung, \RosalieL.\ and \van Witteloostuijn\, A. (2025). How to intelligently embrace generative AI: The first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460. -
Bernritter, \StefanF.\, Danatzis, I., Möller-Herm, J. and Sotgiu, F. (2025). Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games International Journal of Research in Marketing, 42(4):936--956. -
Landsman, V. and Stremersch, S. (2025). The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry Journal of Marketing Research, :. -
Dittmann, I., Li, \.Y., Obernberger, S. and Zheng, \.(. (2025). Equity-based compensation and the timing of share repurchases: the role of the corporate calendar Journal of Accounting and Economics, 80(1):. -
Smith, \.M., Kleijnen, M., Bart, Y., Pauwels, K. and Hulland, J. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? International Journal of Research in Marketing, 42(4):996--1019. -
Gryglewicz, S. and Kolb, A. (2025). Strategic Pricing in Volatile Markets Operations Research, 73(1):444--460. -
Golez, B. and Koudijs, P. (2025). Equity duration and predictability Journal of Financial Economics, 172:. -
Maragno, D., Wiberg, H., Bertsimas, D., Birbil, S., \den Hertog\, D. and Fajemisin, A. (2025). Mixed-Integer Optimization with Constraint Learning Operations Research, 73(2):1011--1028. -
\van den Broek\, E., Sergeeva, \AnastasiaV.\ and Huysman, M. (2025). Is There Fairness in AI? Journal of Management Studies, :. -
Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2025). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, 36(4):1384--1415. -
Orazi, \DavideC.\, Hamby, A., Herhausen, D., \van Laer\, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, 53(6):1600--1623. -
Boot, A. and Vladimirov, V. (2025). Disclosure, Patenting, and Trade Secrecy Journal of Accounting Research, 63(1):5--65. -
Boon, C., Jiang, K. and Eckardt, R. (2025). The Role of Time in Strategic Human Resource Management Research: A Review and Research Agenda Journal of Management, 51(1):172--211. -
\Van Crombrugge\, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, 42(4):1058--1083. -
Woerner, A., Romagnoli, G., Probst, \BirgitM.\, Bartmann, N., Cloughesy, \JonathanN.\ and Lindemans, \.W. (2025). Should Individuals Choose Their Own Incentives? Evidence from a Mindfulness Meditation Intervention Management Science, 71(8):7056--7070. -
Korkames, J., Stanley, T. and Stremersch, S. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :.