Bernritter, StefanF., Danatzis, I., Möller-Herm, J. and Sotgiu, F. (2025). Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games International Journal of Research in Marketing, :.
30 key publications
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Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Hummel, JochemT., Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679. -
Golez, B. and Koudijs, P. (2025). Equity duration and predictability Journal of Financial Economics, 172:. -
Maragno, D., Wiberg, H., Bertsimas, D., Birbil, S., den Hertog, D. and Fajemisin, A. (2025). Mixed-Integer Optimization with Constraint Learning Operations Research, :. -
van den Broek, E., Sergeeva, AnastasiaV. and Huysman, M. (2025). Is There Fairness in AI? Journal of Management Studies, :. -
Boon, C., Jiang, K. and Eckardt, R. (2025). The Role of Time in Strategic Human Resource Management Research: A Review and Research Agenda Journal of Management, 51(1):172--211. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827.