Delios, A., Tung, \RosalieL.\ and \van Witteloostuijn\, A. (2025). How to intelligently embrace generative AI: The first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460.
39 key publications
filtered by:
-
-
Klyver, K., Hou, Y., \van Burg\, E. and Elfring, T. (2025). Network Agency in Entrepreneurship: A Synthesis and Outlook Entrepreneurship Theory and Practice, :. -
Carson, E., Lamoreaux, \PhillipT.\, Simnett, R., Thuerheimer, U. and Vanstraelen, A. (2025). Establishment of National Public Audit Oversight Boards: Descriptive Evidence and Implications for Audit Quality Journal of Accounting Research, :. -
Poelhekke, S., Vlahu, R. and Volosovych, V. (2025). Corporate Acquisitions and Bank Relationships Management Science, :. -
Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2025). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, 36(4):1384--1415. -
Orazi, \DavideC.\, Hamby, A., Herhausen, D., \van Laer\, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, :. -
Landsman, V. and Stremersch, S. (2025). The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry Journal of Marketing Research, :. -
Dittmann, I., Li, \.Y., Obernberger, S. and Zheng, \.(. (2025). Equity-based compensation and the timing of share repurchases: the role of the corporate calendar Journal of Accounting and Economics, 80(1):. -
Smith, \.M., Kleijnen, M., Bart, Y., Pauwels, K. and Hulland, J. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? International Journal of Research in Marketing, :. -
Gryglewicz, S. and Kolb, A. (2025). Strategic Pricing in Volatile Markets Operations Research, 73(1):444--460. -
Boon, C., Jiang, K. and Eckardt, R. (2025). The Role of Time in Strategic Human Resource Management Research: A Review and Research Agenda Journal of Management, 51(1):172--211. -
\Van Crombrugge\, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :. -
Korkames, J., Stanley, T. and Stremersch, S. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :. -
Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Hummel, \JochemT.\, Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, \DarrenW.\ (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :.