Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :.
30 key publications
filtered by:
-
-
Goyal, A., Reed, \AdamV.\, Smajlbegovic, E. and Soebhag, A. (2025). Stealthy shorts: Informed liquidity supply Journal of Financial Economics, 172:. -
Farace, S., Ordenes, F.V., Herhausen, D., Grewal, D. and Ruyter, K.D. (2025). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, :. -
Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Hummel, JochemT., Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.