Stefan Stremersch presents paper on Faculty Research Incentives and Business School Health on April 28
On April 28 at 19:00 CEST Stefan Stremersch (Erasmus University Rotterdam), Russell S. Winer (New York University, United States), and Nuno Camacho (Erasmus University Rotterdam will present the paper 'Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing' in the Journal of Marketing Webinar for Scholars series.
This new Journal of Marketing study finds that the current research faculty incentive system in business schools is broken and unsustainable in the long run. Among other issues, the authors find that (1) business schools focus on the wrong incentives, leading to a high volume of research of low quality; (2) less relevant research leads to lower teaching quality; and (3) deans and associate deans feel business schools overpay faculty for the research they do. In this webinar, the authors will provide several actionable strategies business schools can take to improve their “business school health.”
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Stremersch, S., Winer, R.S. and Almeida Camacho, N.M. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing, Journal of Marketing, First published online February 19, 2021, doi.org/10.1177/00222429211001050 and businessdatascience.nl/publication/159146/faculty-research-incentives-and-business-school-health-a-new-perspective-from-and-for-marketing.