Jonne Guyt has won the 2024 AMA-EBSCO-RRBM Award
Faculty member Jonne Guyt (University of Amsterdam) has won the 2024 AMA-EBSCO-RRBM Award for his co-authored article 'A War on Sugar'.
The article with co-authors Kristopher Keller and Rajdeep Grewal (both from the University of North Carolina at Chapel Hill) was published in the Journal of Marketing and tackles the problem of overconsumption of sugar. It demonstrates how brands can reduce the amount of sugar in their products and highlights ways to reduce sugar in products without affecting sales.
Article citation and full access to article:
Kristopher O. Keller, Jonne Y. Guyt and Rajdeep Grewal ,A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category, Journal of Marketing, Volume 87, Issue 5, doi.org/10.1177/00222429231152181
Jonne Guyt is, together with Francesca Sotgiu (Vrije Universiteit Amsterdam), teacher of the field course Marketing Science, which is a selectable course in the research master Business Data Science.