September 28, 2021 Business Data Science student HyeJin Kim hosts podcast 'LightOn' HyeJin Kim, a research master student at the BDS program hosts her podcast LightOn on Anchor. In the series of talks that can be described as a format in between intervie...
September 10, 2021 Katrijn Gielens (UNC Kenan-Flagler) presents paper "On Consumer Disadoption in Online Grocery Shopping" on September 21 On September 21 at 15:00 CEST, Katrijn Gielens (UNC Kenan-Flagler) will present the paper '“Logging Off”: On Consumer Disadoption in Online Grocery Shopping'...
September 05, 2021 BDS marketing seminars with Dennis Herhausen (Vrije Universiteit Amsterdam) and Koen Pauwels (Northeastern University) on September 7 On Tuesday September 7 at 14:30 CEST, Dennis Herhausen (Vrije Universiteit Amsterdam) will present the paper "In-Store Inspiration: How to Elicit Impulse Buying in the Sh...
August 30, 2021 Oded Netzer (Columbia University, United States) presents paper on Using text for Business Insights on August 31 On August 31 at 15:00 CEST, Oded Netzer (Columbia University, United States) will present the paper 'Using text for Business Insights' in our joint Marketing Science Semi...
August 27, 2021 A warm welcome to our new cohort of students A new cohort of talented research masters students arrived this week.
August 24, 2021 Great list of speakers presenting in the Marketing Science seminar series this fall An amazing set of speakers will present their research offline and online at our joint Marketing Science seminars at Business Data Science (VU, UvA, and ESE), starting on...
August 10, 2021 Workshop on Conjoint Analysis with guest speaker Thomas Otter (Goethe University Frankfurt, Germany) On September 28 Business Data Science is organizing a workshop on Conjoint Analysis with guest speaker Thomas Otter (Goethe University Frankfurt, Germany) at Vrije Univer...
July 14, 2021 Research Master student Ruben Eschauzier presented at ESWC 2021 First-year Research Master student Ruben Eschauzier presented his paper “WEB-SOBA: Word Embeddings-Based Semi-automatic Ontology Building for Aspect-Based Sentiment...
July 09, 2021 Paper by Mirella Kleijnen just published in the Journal of Marketing Research The paper “How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food" by faculty member Mirella Kleijnen (Vrije Universiteit Amsterd...
July 09, 2021 Paper by Francesca Sotgiu just published in the Journal of the Academy of Marketing Science The paper “Behaviorally Targeted Location-Based Mobile Marketing" by Director of Graduate Studies Business Data Science Francesca Sotgiu (Vrije Universiteit Amsterd...
