Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J.George and Teo, C.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, :.
Gui Liberali
University
Erasmus University Rotterdam
E-mail
Research field
Marketing
Interests
Internet and New Media
Website
Biography
Gui Liberali is the Professor of Digital Marketing at Rotterdam School of Management (RSM), Erasmus University. He is a guest editor at Management Science, member of the editorial board at IJRM, and reviewer at Marketing Science, Management Science, JMR and IJRM. He is the founder of the Erasmus Center for Optimization of Digital Experiments (eCode, www.erim.eur.nl/ecode). His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. He holds a doctorate in marketing and a B.Sc. in computer science. Personal webpage: http://www.guiliberali.org and https://nl.linkedin.com/in/gui-liberali-20704139
Key publications
Liberali, G.(. and Ferecatu, A.(. (2021). Morphing for Consumer Dynamics: Bandits Meet HMM Marketing Science, Accepted:.
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. and Teo, C.P. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.
Liberali, G., Muller, E., Rust, Roland T. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.
Hauser, J., Liberali, G. and Urban, G (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.
Urban, G, Liberali, G., Bordley, R, Macdonald, E and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.
Liberali, G., Urban, G and Hauser, J. (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.
Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.
Publications
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J.George and Teo, C.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, :.
Liberali, G.(. and Ferecatu, A.(. (2021). Morphing for Consumer Dynamics: Bandits Meet HMM Marketing Science, Accepted:.
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. and Teo, C.P. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.
Liberali, G., Muller, E., Rust, Roland T. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.
Hauser, J., Liberali, G. and Urban, G (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.
Urban, G, Liberali, G., Bordley, R, Macdonald, E and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.
Liberali, G., Urban, G and Hauser, J. (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.
Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.
Liberali, G., Gruca, T. and Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets European Journal of Operational Research, 212(2):398--410.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.
Urban, G, Hauser, J., Liberali, G., Braun, M. and Sultan, F. (2009). Morphing the Web MIT Sloan Management Review, 50(4):53--61.
Urban, G., Hauser, J., Liberali, G., Braun, M. and Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales MIT Sloan Management Review, 50(4):53--61.
Urban, GlenL., Hauser, JohnR., Liberali, G., Braun, M. and Sultan, F. (2009). Morph the Web to build empathy, trust and sales MIT Sloan Management Review, 50(4):53--61.