Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. Personal webpage: http://www.guiliberali.org
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. and Teo, C.P. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.
Liberali, G., Muller, E., Rust, Roland T. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.
Hauser, J., Liberali, G. and Urban, G (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.
Urban, G, Liberali, G., Bordley, R, Macdonald, E and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.
Liberali, G., Urban, G and Hauser, J. (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.
Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.
Liberali, G., Gruca, T. and Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets European Journal of Operational Research, 212(2):398--410.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.
Urban, G, Hauser, J., Liberali, G., Braun, M. and Sultan, F. (2009). Morphing the Web MIT Sloan Management Review, 50(4):53--61.