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Home | People | Gui Liberali

Gui Liberali


Erasmus University Rotterdam
Research field
Internet and New Media


Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. Personal webpage: http://www.guiliberali.org 

Key publications


Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G. and Teo, C.P. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.

Liberali, G., Muller, E., Rust, Roland T. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.

Hauser, J., Liberali, G. and Urban, G (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.

Urban, G, Liberali, G., Bordley, R, Macdonald, E and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.

Liberali, G., Urban, G and Hauser, J. (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.

Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.

Liberali, G., Gruca, T. and Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets European Journal of Operational Research, 212(2):398--410.

Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.

Hauser, J., Urban, G, Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.

Urban, G, Hauser, J., Liberali, G., Braun, M. and Sultan, F. (2009). Morphing the Web MIT Sloan Management Review, 50(4):53--61.