Stremersch, S., Cabooter, E., Guitart, \IvanA.\ and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53:29--51.
Nuno Camacho
University
Erasmus University Rotterdam
E-mail
Research field
Marketing
Interests
Consumer Behavior, Innovation, Marketing
Website
Biography
Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In his research, Nuno builds econometric models aimed at better understanding decisions made by consumers and by managers. Nuno is particularly interested in behavioral econometrics, which combines state-of-the-art econometric models (e.g. Bayesian methods) with theories from behavioral economics and psychology to better understand the behavioral mechanisms underlying consumer and managerial decisions. In terms of substantive focus, Nuno focuses on the areas of marketing & innovation (idea generation, idea selection, crowdsourcing, grassroots innovation) and life sciences marketing.
Key publications
Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.
Stremersch, S., Winer, R. and \Almeida Camacho\, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :.
Avagyan, V., Camacho, N., \Van der Stede\, \WimA.\ and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, 39(3):907--926.
\Almeida Camacho\, N., Nam, H., Kannan, P. and Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157.
Stremersch, S., \Almeida Camacho\, N., Vanneste, S. and Verniers, \.(. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals International Journal of Research in Marketing, 32(1):64--77.
\Almeida Camacho\, N., \de Jong\, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
\Almeida Camacho\, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.
Publications
Stremersch, S., Cabooter, E., Guitart, \IvanA.\ and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53:29--51.
Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.
Stremersch, S., Winer, R. and \Almeida Camacho\, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :.
Avagyan, V., Camacho, N., \Van der Stede\, \WimA.\ and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, 39(3):907--926.
\Almeida Camacho\, N., Nam, H., Kannan, P. and Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157.
Stremersch, S., \Almeida Camacho\, N., Vanneste, S. and Verniers, \.(. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals International Journal of Research in Marketing, 32(1):64--77.
\Almeida Camacho\, N., \de Jong\, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
\Almeida Camacho\, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.