Balocco, F., Lu, Y., Li, T. and Gupta, A. (2025). Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets Management Science, 71(12):vii--x, 9869--10753, iv--vi.
Francesco Balocco
University
Vrije Universiteit Amsterdam
E-mail
Research field
Strategy and Entrepreneurship and Innovation
Interests
Applied Econometrics, Innovation, Marketing, Risk and Uncertainty
Website
Biography
Francesco Balocco works as Assistant Professor at the KIN center for Digital Innovation at VU Amsterdam. He received his PhD in Management Science – Information Systems from Rotterdam School of Management. Francesco's research focuses on information asymmetry in electronic markets. In his work, he uses both analytical modelling and empirical analysis.
Key publication
Publication
Balocco, F., Lu, Y., Li, T. and Gupta, A. (2025). Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets Management Science, 71(12):vii--x, 9869--10753, iv--vi.