The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Ana Scekic (Erasmus University Rotterdam)
Nicolas Padilla (London Business School, United Kingdom) and Koen Pauwels (Northeastern University)
Katrijn Gielens (UNC Kenan Flagler, United States)
Michiel van Crombrugge (Erasmus University Rotterdam) and Dennis Herhausen (Vrije Universiteit Amsterdam)
Gijs Overgoor (University of Rochester) and Bill Rand (North Carolina State University, United States)
Marco Gregori
Michiel van Crombrugge
Yadi Yang