Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
Andreas Lanz (University of Basel, Switzerland)
- Brown Bag in Business Economics - Marketing
Andreas Lanz (University of Basel, Switzerland)
Hervé Corvellec (Lund University, Sweden)
Keynote by Daniel Effron (London Business School, United Kingdom)
Keynote speakers: Mark Armstrong (University College London), Bart Bronnenberg (Tilburg University)
Dan Schley (Erasmus University Rotterdam)
Yuliya Snihur (Toulouse Business School, France)