Fok, D. and Franses, \.H. (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model International Journal of Research in Marketing, 21(2):159--177.
Wuyts, \.(., Stremersch, S., \van den Bulte\, C. and Franses, \.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.
