van der Wal, ArianneJ., van Horen, F. and Grinstein, A. (2018). Temporal myopia in sustainable behavior under uncertainty International Journal of Research in Marketing, 35(3):378--393.
26 key publications
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Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335. -
Adbi, A., Bhaskarabhatla, A. and Chatterjee, C. (2018). Stakeholder Orientation and Market Impact: Evidence from India Journal of Business Ethics, 161:479--496. -
Leung, E. and Veenman, D. (2018). Non-GAAP Earnings Disclosure in Loss Firms Journal of Accounting Research, 56(4):1083--1137. -
Guyt, J. and Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions International Journal of Research in Marketing, 35(3):490--508. -
Guitart, \IvanA.\, Gonzalez, J. and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489.