

Mirella Kleijnen
Biography
Mirella Kleijnen is Professor of Customer Experience Management at the Marketing Department of the School of Business and Economics (SBE), Vrije Universiteit Amsterdam. She also serves as a Vice Dean of Education on the Board of SBE and as of January 1, 2023 she has taken up the role of Co-Editor in Chief of the Journal of Business Research. Her current research interests include customer experience management, adoption versus resistance toward innovation, digital marketing, and more recently health marketing.
Awards:
Insights Scientist of the Year (2022) Award granted by the Marketing Research Association of the Netherlands. Topic: Customer Experience Management in the Digital Age
Key publications




Publications
de Amundson, A., Peloza, J. and Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food Journal of Marketing Research, 58(5):870--887.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256.
Kranzbühler, A.M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.
Kleijnen, M., Lee, N. and Wetzels, M. (2009). An exploration of consumer resistance to innovations and its antecedents Journal of Economic Psychology, 30(3):344--357.