Mirella Kleijnen is Professor of Customer Experience Management at the Marketing Department of the School of Business and Economics (SBE), Vrije Universiteit Amsterdam. She also serves as a Vice Dean of Education on the Board of SBE and as of January 1, 2023 she has taken up the role of Co-Editor in Chief of the Journal of Business Research. Her current research interests include customer experience management, adoption versus resistance toward innovation, digital marketing, and more recently health marketing.

Awards:
Insights Scientist of the Year (2022) Award granted by the Marketing Research Association of the Netherlands. Topic: Customer Experience Management in the Digital Age