Tuk, MirjamA., Verlegh, PeeterW.J., Smidts, A. and Wigboldus, DanielH.J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing Journal of Consumer Psychology, 19(1):38--47.
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Affiliated author
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Publication year2009
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JournalJournal of Consumer Psychology