Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
Peeter Verlegh
University
Vrije Universiteit Amsterdam
E-mail
Research field
Marketing
Website
Biography
Peeter Verlegh studies consumer responses to branding and marketing communications, as well as the social interactions among consumers (i.e., word of mouth and social media). In his research he emphasizes topics and findings that can be translated to practical implications for business and society, with an eye on a better future for everyone. He studies these phenomena from a psychological perspective, and mostly relies on experimental research and (occasionally) survey data.
Recent Prestigious Rewards:
Best Article Award, International Journal of Advertising, 2015.
Grant, “Onderzoeksinstrumentarium voor het meten van gedrag,” 2015.
Best Conference Paper Award, ICORIA Conference, 2017.
Winner, Best Paper in Track Award, 2020.
Finalist, AMS Sheth Foundation Best Paper Award, 2021.
Keywords with Research Interests:
Consumer behavior, Marketing communications, Digital brand engagement, Consumer psychology, Marketing research methods, Advertising resistance.
Key publications
Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256.
Kranzbühler, A.M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.
Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335.
Eelen, J., Özturan, P. and Verlegh, PeeterW.J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand International Journal of Research in Marketing, 34(4):872--891.
Verlegh, PeeterW.J., Ryu, G., Tuk, MirjamA. and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.
Lenoir, Anne-SophieI., Puntoni, S., Reed, A.I. and Verlegh, PeeterW.J. (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.
Schellekens, GabyA.C., Verlegh, PeeterW.J. and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223.
Verlegh, PeeterW.J. (2007). Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives Journal of International Business Studies, 38(3):361--373.
Verlegh, P., Steenkamp, J. and Meulenberg, M. (2005). Country-of-origin effects in consumer processing of advertising claims International Journal of Research in Marketing, 22(2):127--139.
Publications
Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498.
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256.
Kranzbühler, A.M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.
Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335.
Eelen, J., Özturan, P. and Verlegh, PeeterW.J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand International Journal of Research in Marketing, 34(4):872--891.
Campbell, MargaretC., Mohr, GinaS. and Verlegh, PeeterW.J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response Journal of Consumer Psychology, 23(4):483--495.
Verlegh, PeeterW.J., Ryu, G., Tuk, MirjamA. and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.
Lenoir, Anne-SophieI., Puntoni, S., Reed, A.I. and Verlegh, PeeterW.J. (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.
Schellekens, GabyA.C., Verlegh, PeeterW.J. and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223.
Tuk, MirjamA., Verlegh, PeeterW.J., Smidts, A. and Wigboldus, DanielH.J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing Journal of Consumer Psychology, 19(1):38--47.
Verlegh, PeeterW.J. (2007). Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives Journal of International Business Studies, 38(3):361--373.
Verlegh, P., Steenkamp, J. and Meulenberg, M. (2005). Country-of-origin effects in consumer processing of advertising claims International Journal of Research in Marketing, 22(2):127--139.
Verlegh, P. and Steenkamp, J. (1999). A review and meta-analysis of country-of-origin research Journal of Economic Psychology, 20(5):521--546.