Measuring Evidence for Mediation in the Presence of Measurement Error
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SeriesBDS Marketing Seminars
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SpeakersThomas Otter (Goethe University Frankfurt, Germany)
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FieldMarketing
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LocationBusiness Data Science at Tinbergen Institute, Gustav Mahlerplein 117, Shanghai room
Amsterdam -
Date and time
September 29, 2021
12:15 - 13:15
Program
09:00-11:00: Offline meetings with the speaker (Please
let us at seminar@businessdatascience.nl know if you would like to meet
with the speaker alone or with a few colleagues.)
11:30 Lunch
12:15-13:15 Presentation - Thomas Otter, Goethe (offline)
See also workshop with Thomas Otter (Goethe University Frankfurt, Germany) on September 28 at Vrije Universiteit Amsterdam in our events calendar.
Abstract
Mediation analysis empirically investigates the process underlying the effect of an experimental manipulation on a dependent variable of interest. In the simplest mediation setting, the experimental treatment can affect the dependent variable through the mediator (indirect effect) and/or directly (direct effect). Recent methodological advances made in the field of mediation analysis aim at developing statistically reliable estimates of the indirect effect of the treatment on the outcome. However, what appears to be an indirect effect through the mediator may reflect a data generating process without mediation, regardless of the statistical properties of the estimate. To overcome this indeterminacy where possible, we develop the insight that a statistically reliable indirect effect combined with strong evidence for conditional independence of treatment and outcome given the mediator is unequivocal evidence for mediation (as the underlying causal model generating the data) into an operational procedure. Our procedure combines Bayes factors as principled measures of the degree of support for conditional independence, i.e., the degree of support for a Null hypothesis, with latent variable modeling to account for measurement error and discretization in a fully Bayesian framework. We illustrate how our approach facilitates stronger conclusions by re-analyzing a set of published mediation studies. Joint paper with Arash Laghai.
Read full paper here.