Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments
Spyros Zoumpoulis (INSEAD, France)
- BDS Marketing Seminars
Spyros Zoumpoulis (INSEAD, France)
Davide Proserpio (University of Southern California, United States)
P. K. Kannan (University of Maryland, United States)
Katrijn Gielens (UNC Kenan Flagler Business School, United States)
Koen Pauwels (Northeastern University, United States)
Tobias Kretschmer (Ludwig Maximilians University, Germany)